Marketing
CREATING EFFECTIVE MARKETING PLANS- PART I
This workshop is designed for directors and supervisors who will be overseeing the marketing efforts at your club or spa. This ½ day workshop focuses on the ABC’s of creating cost effective, efficient marketing plans. An interactive environment allows participants to structure a sample marketing plan using case studies, as well as, time to incorporate the concepts into their own department.
EFFECTIVE MARKETING COMMUNICATIONS - PART II
This is a ½ day workshop that follows the completion of part I. Now that you know where you want to focus your marketing investment, learn how to decide what to say. You will leave this workshop with a creative brief which will provide a plan for all future communications.
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