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 Marketing
Marketing your club or spa is how you present yourself to the community and how you are seen in the eyes of your existing members and guests. CSSG gives you the opportunity to be actively involved with this process or hands off if this is an area that you would prefer to have managed for you.
- BRANDING STRATEGY – The brand is driven from the vision. Having
solid brand identity will help position your club or spa in the marketing place.
- LOGO AND TAGLINE DEVELOPMENT – We will work with you on
how to develop a logo and tag line that will support your vision and brand.
- ESSENTIAL PRINTED MATERIALS – Create a list of necessary items
to be printed on a regular basis to determine inventory levels, paper quality,
quantity, etc.
- WEB STRATEGY & DESIGN – One of the most powerful sources of
marketing your business is through the internet. We will guide you
through how to develop a site that will be functional as well as creatively
designed for impact.
- PRINTER / GRAPHICS CONTACTS – Having worked inside and
outside of the wellness industry, we have a network of exceptional groups
who understand your needs.
- CACI REPORT ANALYSIS – Once the CACI Market Analysis report is
completed, we will help you read the report for key indicators and red flags
in order to establish a strategy that meets your business goals.
- COMPETITIVE ANALYSIS – Knowing your competition helps to set your
club or spa apart. We will suggest ways to focus/niche the market so as to have
a recognizable signature to marketing campaigns and program design.
- PRICING AND PROMOTIONAL PLAN – Based on the CACI report,
competitive analysis and your vision, we will assist you in appropriate
pricing and promotional strategies.
- MARKETING BUDGET REVIEW – We will assist you in creating a
solid marketing budget that will include both internal and external
advertising campaigns.
- MEDIA REVIEW AND RATE NEGOTIATION – We will review all
local media opportunities and will assist you in negotiating better ad rates
based on multiple placements.
- SIX MONTH MARKETING PLAN DEVELOPMENT – A bi-annual
marketing plan is necessary and will include a media plan, internal
marketing plan, headlines, promotions and events.
- INTERNAL COMMUNICATIONS PLAN – The internal
communications plan will be developed to assist in the implementation of
the marketing plan. This will include timelines and how to communicate
internally to staff and members/guests about promotions and other events.
 CREATIVE STARTER KIT – This is a package of unique, creative
designs specifically designed for your club or spa. Delivered on a CDROM,
your templates will reflect your brand strategy and will have 3
designs to choose from. The kit will include: A print advertising template –
4 color and black & white, facility signage template, personal training or spa
service promotional package, direct mail template, 1 prospecting flyer and a
member communications poster template.
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