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 Development
Planning is essential when committing to results through vision. The following services are available to help you create that vision and make critical decisions early on.
- WHAT IS YOUR VISION? – Having a vision helps to set all future
brand and operational strategies. We will help you with the process of
taking ideas and making them a true vision.
- WHAT IS YOUR BRAND? – The brand is driven from the vision.
Having solid brand identity will help position your club or spa in the
marketplace.
- BUSINESS PLAN – We will help you create a comprehensive business
plan that outlines your vision and operational model succinctly and with
results in mind. Including operational budgets and multi-year forecasts
with cash-flow projections.
- INVESTOR RELATIONS – Having trouble working with your
investors or need assistance presenting your business plan? We will be your
partner in this important area of investor relations and will help support
the validity of your plan.
- OUTSIDE AFFILIATIONS – If you are interested in partnering with a
hospital or other outside entity, we can help determine the most
appropriate affiliation and assist you in positioning the integration.
- SITE SELECTION OR BUILD-OUT PLAN – The proper site location
or expansion plan can make or break your market share or what your
eventual overhead will be.
- MARKET & COMPETITIVE ANALYSIS – Understanding your market
and your competitors early on will help you define your vision, brand and
viability to have a thriving business.
- PRE-SALE STRATEGY – Planning a pre-sale properly will ensure that
you open your doors with the revenue needed on day one to operate your
club. We will assist you in goal setting, rate phasing, pricing strategies,
hiring and managing the flow of new sales throughout this period of time
with projected revenues.
- LAYOUT & DESIGN – This flow creates your guest or member
experience and determines operational functionality, as it relates to club
programmatics.
- EQUIPMENT SELECTION – Whether you are choosing fitness
equipment, office furniture or spa treatment room equipment, we will help
you invest wisely and with your brand in mind.
- RETAIL SELECTION – Spa retail, pro-shop, juice bar and other revenue
generating items can double your revenue if selected according to your
market and sold at several touch points during a guest or member’s visit.
- INVENTORY SELECTION & PRINTING – From pens, to printed
forms and internal materials all the way to stock needed to do spa
treatments or fill your pool… we will help you create those inventory items
and how to track their usage.
- DETAILED TIMELINE AND START-UP CHECKLIST – CSSG has created a comprehensive checklist of “to do’s” when opening a
new spa or club. The detail is based on over 50 start-ups across the country
and will save you time and money!
- OPERATIONAL BUDGET & CASH FLOW PROJECTIONS – Fully
operational facilities must have a budget to support all expected revenue
and expenses with projections over several years.
- MARKETING STRATEGY – Once the brand, services, products and
pricing have been identified. We will create a marketing strategy with
quarterly marketing plans.
- SALES STRATEGY – Sales goals for membership, spa services and all
other retail must be in place to ensure the projected revenue stream. In
addition, sales compensation models will be established in order to provide
incentives for these goals to be attained.
- SERVICES STRATEGY – We will help you to focus on what you would
like to deliver as a member experience at your spa or club. This will hel p
define membership types, menu items stafing needs and other core
offerings.
- SOFTWARE SELECTION – With all of the club and spa software
available, having our IT Specialist assess your specific needs and make an
early decision will save you time and money, plus help build operational
systems to support the software.
- STAFFING NEEDS & COMPENSATION PLANS – We will prepare
an organizational board, job descriptions and compensation plans that will
keep your club or spa operating efficiently.
- STANDARD OPERATING PROCEDURES FOR EACH
DEPARTMENT – Each department has specific operational systems.
Having these systems defined early and outlining them in S.O.P. Manuals
helps when training new hires and setting expectations.
- EMPLOYEE HANDBOOK – We can help you create an employee
handbook that outlines the expectations of each employee, their vacation
time, benefits and other critical issues relating to staff.
- CUSTOMER RULES & REGULATIONS – Establishing policies, rules
and regulations for your spa guests or club members can be tedious and
may be dependent upon state guidelines. We will identify and outline key
areas.
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