Club & Spa Synergy Group

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Online Needs Assessment

Defining Your Needs ... New Club

Please answer all questions that are applicable to you:
Your Name:		Your Position/Role:
Club/Spa/Organization:
Address:
City:		State: Zip:
Phone:		E-mail:
Web Site:
I am inquiring for:	A single location	Multiple locations
	Existing	Start-up
My facility(ies) is/are best described as:	Health Club Hospital-Affiliation Corporate YMCA/YWCA/JCC Personal Training Studio University-based	Wellness Center Hotel/Resort Residential Country Club Group Exercise/Yoga/Pilates Studio Other:

Club Operations / Staff Development
Have you completed a feasibility study?	Yes No
Is all of your financing in place?	Yes No
Have you chosen your location?	Yes No
If yes, what is the size/square footage of your facility?
When are you projected to open?
Do you have a pre-sale and operational budget completed?	Yes No
Do you have a comprehensive timeline and checklist?	Yes No
Have you hired your General Manager?	Yes No
What are the greatest challenges with your plans?

Membership Sales and Marketing
Have you had a demographic study done?	Yes No
Do you have a pre-sale and 1st quarter marketing plan in place?	Yes No
How many members do you want to open with?
Has your pre-sale team been selected?	Yes No
If yes, have they been trained?	Yes No
Does your club have an organized sales tracking and reporting system in place?	Yes No
Have you hired your Sales Manager?	Yes No

Group Exercise & Personal Training
How many Group Exercise Studios are you planning to have?
How many classes per week?
Have you selected your Group Fitness and Exercise floor equipment?	Yes No
Have you hired your Group Fitness and/or Fitness Director?	Yes No
What is your vision for the fitness department at your club?

Medical Fitness / Clinical Integration
Are you affiliated with a hospital or other medically-based organization?		Yes No
Are you interested in implementing any of the following condition-specific programs?
General Conditioning	Improve Energy	Post Cardiac Rehab
Lose Weight	Reduce Fatigue	Rehabilitation
Lower Blood Pressure	Improve Health Habits	Education/Seminars/Literature
Lower Cholesterol	Motivation	Disease Prevention

General Information
What other revenue generating programs / services will you have?
Does your club have a vision or specific mission? Yes No
How would you describe that vision?
What areas would you like assistance with in the development of your club?

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