Club & Spa Synergy Group

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Online Needs Assessment

Defining Your Needs ... Existing Spa

Please answer all questions that are applicable to you:
Your Name:		Your Position/Role:
Club/Spa/Organization:
Address:
City:		State: Zip:
Phone:		E-mail:
Web Site:
I am inquiring for:	A single location	Multiple locations
My facility(ies) is/are best described as a:	Day Spa Only Wellness Center Medical Spa Other:	Destination Spa Fitness Center with Day Spa Resort/Hotel

Operations / Staff Development
I have a clear vision/mission for my spa	Yes No
What is the size/square footage of your spa?
Please check off your core services:	Skin Care Manicure Body Treatments Medical Treatments	Massage Pedicure Water Therapy Hair Services
	Other:
What is the average number of Guest Appointments per day?
What are your average monthly revenues?	$
	Services:	%
	Retail:	%
How many treatment rooms or service areas do you have?
What retail and service products do you use / endorse?
How long has the Spa been in business?	months years
What percentage is your payroll to gross revenues?	%
What are your biggest opportunities for improving spa performance?
What are your greatest challenges with your staff?

Marketing
Have you done a competitive analysis?	Yes No
Do you have a marketing plan in place?	Yes No
What advertising mediums do you use?

Product & Service Sales
Do you feel confident that your Team understands appropriate sales opportunities during a guest's visit?	Yes No
Do you use a Recommendation Form for products & future services?	Yes No
Has your team been cross-trained to understand each other's role in service and sales?	Yes No
Will your team receive incentives for product & service sales?	Yes No

Clinical Integration
Do you have clinical services at your spa?	Yes No
Are you interested in MediSpa services like botox and other more invasive procedures?	Yes No
Do you promote your spa services in physician offices for health enhancement?	Yes No

General Information
What areas would you like to improve upon at your spa?

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