Club & Spa Synergy Group

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Online Needs Assessment

Defining Your Needs ... Existing Club

Please answer all questions that are applicable to you:
Your Name:		Your Position/Role:
Club/Spa/Organization:
Address:
City:		State: Zip:
Phone:		E-mail:
Web Site:
I am inquiring for:	A single location	Multiple locations
	Existing	Start-up
My facility(ies) is/are best described as:	Health Club Hospital-Affiliation Corporate YMCA/YWCA/JCC Personal Training Studio University-based	Wellness Center Hotel/Resort Residential Country Club Group Exercise/Yoga/Pilates Studio Other:

Club Operations / Staff Development
What is the size/square footage of your facility?
How many full dues paying members do you have?	Short term?
Average Enrollment fee collected?	$
How many years have you been in business?	months years
What is your percentage of payroll to gross revenues?	%
What is your revenue per square footage?	$
What is your retention rate?	%
What are your biggest opportunities for improving club performance?
What are the greatest challenges with your staff?

Membership Sales and Marketing
Have you had a demographic study done?	Yes No
Do you have a current marketing plan in place?	Yes No
How many members do you have?
How many are you looking to have?
How many Membership Advisors do you have at your club?	FT	PT
How would you rate the overall skill level of your Membership Sales Team?	(low) 1 2 3 4 5 6 7 8 9 10 (high)
What do you think some of your Sales Team's weaknesses are? (check all that apply)	The Sales Process Productivity Tracking & Organization Accountability Time Management Closing Generating Leads Needs Analysis	Corporate Sales Follow-Up Telephone Skills Paperwork Professionalism Servicing Members Overcoming Objections Team Effort
Does your club offer professional sales training?	Yes No
Who does the training?	Club Manager Outside Source	Sales Director None
Does your club have an organized sales tracking and reporting system in place?	Yes No

Group Exercise & Personal Training
How many Group Exercise Studios do you have?
How many classes per week?
List the types of classes you are currently offering:

What are your general concerns with your Group Exercise Program?
What percentage of your members do personal training?	%
What is your monthly training revenue?	$
Are all of your new members screened according to ACSM / AHA guidelines for potential risk factors?	Yes No
What are your general concerns with your Personal Training program?

Medical Fitness / Clinical Integration
What are some of the health concerns that potential & current members come into your club with?
General Conditioning	Improve Energy	Post Cardiac Rehab
Lose Weight	Reduce Fatigue	Rehabilitation
Lower Blood Pressure	Improve Health Habits	Education/Seminars/Literature
Lower Cholesterol	Motivation	Disease Prevention
Have you changed your screening procedures to accommodate a population with specific health concerns, risk factors or increase in age?		Yes No
If so, what have you done?
In your community, are physicians involved in recommending physical activity for promoting health?		Yes No

General Information
What other revenue generating programs / services do you have?
Does your club have a vision or specific mission? Yes No
On a scale of 1-5 (5 being high), how would your members rank their experience at your club?	(low) 1 2 3 4 5 (high)
What areas would you like to improve upon in your club?

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